the other 70%

United Keys is bringing "interactivity" to the rest of us.

Interactivity—as demonstrated by new smart phones and tablets, where users interact with icons and other images contextually to activate commands—is commonly available on touchscreen devices.

But what about real keys, the ones you push?

The onslaught is coming. In a wide range of applications, including PC keyboards, bank ATMs, automobiles, gaming devices and even slot machines, the usability gains of interactivity are just too significant to ignore—especially now that consumer expectations have been recalibrated.

Touchscreen technology is not appropriate in most use cases because tactile feedback itself is a major usability benefit.The world is still "70% buttons," and will remain so for a very long time.

The company's first run of products you see to the right is sold out. Thank you for your support.